Tuesday, October 26, 2004

Ratings Roundup: Portland, Rochester

KPOJ-AM in Portland is still going strong, increasing their overall number from 3.7 to 4.0 and seventh place in the market. However, they slide slightly in the 25-54 demographic, going from 3rd place to a still respectable 6th, behind a bunch of music stations, which traditionally do better during the summer. In that demographic, they are by far the top talk station in the market. Overall, they are behind sister station KEX-AM. All in all, they do the best of all the talkers in the so-called 'money demos'. Also worth mentioning is that they're beating KXL-AM, home of Randi Rhodes' nemesis Lars Larson. Bragging rights potential there.

In Rochester, WROC-AM is steady overall in the summer ratings, their first with a liberal talk format. They hold at a 0.7, which is decent considering Entercom blew the entire station up and started over with new talk hosts and a radically different political orientation. We'll see what happens here.

The Honolulu book was also released, but analyzing KUMU-AM's overall performance when all they have in liberal talk is Franken live in morning drive (this is Hawaii, after all) and Randi Rhodes on tape delay in the evenings would be migraine inducing. I won't even bother, except to note the overall rating slides a half point to 0.7. Honolulu is a terrible market for talk radio. Take the ratings for what they're worth.


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