Saturday, October 30, 2004

Is KLSD the most-listened to station among adults in San Diego?

From the San Diego Union-Tribune:

San Diego's first liberal talk-radio station – KLSD/AM 1360 – has made a big out-of-the-gate impression. Sources say the station was the most-listened-to outlet among 40 stations in the area among 25-to 54-year-olds during September. KLSD came on line Aug. 23, replacing KPOP/AM 1360, which played music from the 1940s, '50s and '60s.

The Arbitron Co., which measures radio listenership, publicly discloses data pertaining to listeners 12 years of age and older. Arbitron's figures say AM 1360 attracted 2.6 percent of the radio listening audience here during the summer quarter (July, August, September). As a result, KPOP/KLSD climbed to 17th place in the summer from 23rd in the spring. KLSD will have its first complete Arbitron quarter October, November and December.

Granted, it's tought to get full demographic information from Arbitron, but it's likely that KLSD did phenomenally well with certain high-demand demographics. I must say, not too shabby for a one month old station in San Diego. Now let's see how long it takes to go on up the road in Los Angeles.


ltr said...

Another article about KLSD's success:

Rest easy, dear reader. This week's radio column isn't going to include any more details about the alleged ---- and unrefuted ---- kinky phone calls made by TV and radio talk-show host Bill O'Reilly, heard locally on KFMB-AM.

You won't have to read about his loofah fetish again or how he hoped to seduce Italian women in Rome while his wife sat home pregnant. There won't be any discussion of what calls his "steamy soliloquies" about Scandinavian stewardesses, adventures in Thailand and his desire for a few intimate moments alone with his producer. I won't even hint that there are even creepier details that can't be printed here.

Nope, this column won't stoop to beating up on every immoral moralizer who calls the radio airwaves home. Don't look here for cheap shots at people such as drug user Rush Limbaugh (KOGO), profligate gambler William Bennett (KCBQ) or unclothed photo subject "Dr. Laura" (KOGO). That, as they say, would be wrong.

Instead, I'm going to turn to the most shocking radio news of the month: Liberals live in San Diego County!

Some people have long suspected this. After all, public radio is quite popular, and local Democrats occasionally get elected without having to become Republicans. Now, there's this stunning development: San Diego's new liberal talk station is a certified hit.

KLSD bumped golden-oldies station KPOP off the air and took over its frequency in late August. The very next month, KLSD became the most popular station in the county among listeners aged 25-54, according to the radio ratings company Arbitron.

That's an amazing success, especially considering that Clear Channel, which owns KLSD, relied largely on free media coverage to publicize the station's debut.

It's too early to tell, of course, whether KLSD listeners will stick around instead of switching back to their Joni Mitchell CDs. And what about the jilted KPBS-FM? Can Al Franken & Co. hold their own against the lugubrious clarion call of Garrison Keillor? Stay tuned.

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