Saturday, October 23, 2004

Ratings Roundup: Atlanta, Miami, Columbus

Not much to report here on three new progressive talkers.

Atlanta: WWAA (1690) hasn't showed up in the ratings yet, but this may be due to the late summer sign-on and a change of facilities location. The station was originally located far outside of the Atlanta market, and may have recently moved in to Atlanta. I have no confirmation on this, but if anyone has any information on this, let me know. The new signal covers the entire city, so we should be seeing some activity soon.

Miami: WINZ (940) is another new sign-on, switching to talk in late July. The station seems to be working hand-in-hand with it's West Palm Beach sister WJNO (1290), where they timeshift Randi Rhodes to run outside of her live show in WPB. Ed Schultz, who's timeshifted to evenings there is run live on 940. Confused? Anyhow, the station rises slightly in the ratings, and shows it's best overall ratings since last summer. We'll see how they do with talk.

Columbus: WTPG (1230) is brand new, coming on in early September. With only a few weeks in the ratings period, it's a bit too early to see significant ratings here, and the station holds steady with it's previous showing as an oldies station.

Again, no demographics breakdowns are available here, but if I run across them, I will share.

On Monday, look for the ratings book for Phoenix, among other markets. Keep in mind that KXXT changed to liberal talk on September 23, at the very end of the Summer book, therefore, KXXT's new format will not show here. Look for it in future monthly trend reports, though.

In other news...

The Randi Rhodes Show "Illegal" Archives has long listed KBME (790) in Houston as a future AAR affiliate. You can officially scratch it off the list, as they have officially announced a pending format change, only they're switching to sports as of January 1, 2005. No AAR coming to Houston at this time. Other 'coming soon' listings there are also fairly dated, such as

KBAC (610) Boulder, CO (AAR is actually now on 760)
KBZC (1300) Colorado Springs, CO (station flipped to sports instead)
WMQM (1600) Memphis, TN (this is an old rumor, and likely not happening)
WSNH (900) Nashua, NH (ditto)
KOOT (101.5) Santa Fe, NM (is actually KWRP, and programs a Spanish format. Cross this one off as well)


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