Thursday, September 03, 2009

If a tree falls in the forest...

As I see it, a radio show that nobody listens to will be simulcast on a cable channel that nobody watches. Makes sense, right?

Well, I would assume FOX Business has more viewers than Don Imus' former television home, RFD-TV. At least I think they do.

Reuters says:

The Fox business news channel of Rupert Murdoch's News Corp has agreed to simulcast the radio show of Don Imus, the ratings-grabber who stirred a national controversy on race two years ago.

Fox Business Network (FBN) said on Thursday it had signed a multiyear deal to show the Imus program on weekdays from 6 a.m. to 9 a.m. starting on October 5.

"The program will incorporate additional business news into its format, which now offers a mix of current affairs, politics, entertainment and sports," Fox said in a statement.

The Imus show will continue to be syndicated on the radio by Citadel Broadcasting Corp.

Fox Business Network launched in October 2007 to compete with CNBC, a unit of NBC Universal which is owned by General Electric and Vivendi.

Tune in. You may be the only one watching.


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