Friday, December 24, 2004

Ratings Roundup

Just thought I'd catch up with some of the more recent Arbitron trend reports.

* In Denver, KKZN looks to be another success for the format. The station leaps from 0.5 in it's previous stint with a sports format in the Spring book, to 0.9 in the Summer, to 1.2 in last month's trend report to an impressive 1.7 overall for the newest trend, covering September, October and November. KKZN flipped to 'progressive talk' on August 30. KKZN also shows in the Colorado Springs market, showing up for the first time ever with a 0.5, which is not bad considering the signal only covers the northern end of the market.

* KPTK in Seattle has only been doing the format since late October, so it's rating of 0.8 (unchanged from it's previous classic country stint) is still unclear. Stay tuned.

* In Columbus, WTPG rises slightly, from a 0.9 in it's previous format in the Summer book, to 1.0 last month to the current 1.2.

* Miami's WINZ registered at 0.7 in the Summer, rose to 1.0 last month, and jumps up to 1.3 for the current period.

* KXXT in Phoenix, fighting a tough battle in an overcrowded talk market, first showed in the ratings last month with a 0.6. It rises slightly to a 0.7.


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