Tuesday, February 03, 2009

MSNBC looking to add new show

With the success of Countdown with Keith Olbermann and The Rachel Maddow Show helping to make MSNBC a contender among cable news outlets, there are reports that the network is looking to expand even further.

The New York Times' Brian Stelter reports that MSNBC is looking to add a new show in the 10P hour, immediately following Maddow.

"It's almost like we're one personality away," MSNBC president Phil Griffin told Stelter. Olbermann supports the move as well. "Losing the 10P replay (of Countdown) is a very small price to pay for a last piece to the puzzle." Olbermann says. MSNBC insiders tell us there is nothing currently in development, but the network's goal is to add a 10P show when it finds the right host.

A reader poll on the TV Newser site, asking who should get the nod, showed Sam Seder in the lead as of yesterday (though the page keeps crashing my browser today). There is a movement to get The Young Turks' Cenk Uygur the nod, however.

And Ed Schultz has confirmed that he has been involved in negotiations for a TV gig following the move of his show to Washington, DC, though he has not gone into specifics, in particular naming the entity (entities) that he has been talking with. We shall see.


ihavenobias said...

5 Reasons To Choose Cenk Uygur of TYT:

1)-He's made huge inroads with New Media. The TYT youtube channel reached over 63 million views in 18 months which is astounding for anyone familiar with the format. Cenk would represent an inevitable and invaluable bridge between cable news and the internet.

2)-Building off of #1, Cenk could bring in an untapped, younger demographic. You know, all those young people who got involved this last election aren't necessarily interested in listening to yet another old white guy on TV.

3)-He's had an insanely impressive guest list which includes: Rachel Maddow, Arianna Huffington, Ted Kennedy, Michael Moore, Alan Greenspan, Grover Norquist, Howard Dean, Naomi Klein, John Cusack and way too many others to name. Imagine who he could get on MSNBC?

4)-It would add some diversity. Viewers are ready for change, and that includes the aesthetics/background of their talk show hosts. After all, we did just elect "Barack Hussein Obama".

5)-His style and delivery are very different from both Maddow and KO. And he's proven his tv presence with his stints on CNN-HN, like when he defended Gen. Wesley Clark's McCain comments.

PS---Even if he doesn't get the job, this resume should be MORE than enough to give him a platform as a guest pundit on existing shows.

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