Air America 2.0: But will it float?

Over the last week or so, there's been a lot of talk about the 'new and improved' Air America Radio. With a new web presence, new personalities and shows, and a new lineup, they obviously expect great thing to come of it.

Yesterday was a good start, as they launched the new website and logo with a press release, and even featured an in-studio chat between New York City Mayor Michael Bloomberg and former rival Mark Green, now president of Air America. The meeting of the former political foes was packed with New York-area reporters, and will air sometime next week.

But the question lingers in the back of everyones' minds: Is this whole 2.0 thing really going to work?

Lionel was the first addition, and a very controversial one at that. After a fairly successful run at late night radio syndication via WOR Networks, he moved his show over to Air America and late mornings. The goal obviously was to help the network gain new affiliates, or even bump time slot rival Stephanie Miller from a few. Less than a week into it, the results have been disappointing. Not only has Lionel not gained many fresh affiliates, he lost roughly a half dozen that carried Seder on delay. The only station he seems to have been added to is WINZ in Miami, on delay from 6-9P ET. Lots of stations still list him on their website schedules for his former show, but it is unknown if they are still running his new Air America show in those time slots. And judging by the response on various blogs, message boards and even Air America's own site, listeners are very vocal about "The Lionel Show."

Of course, time will tell if the show will grow and expand, and its up to Scott Ellberg and David Bernstein to make this happen. Particularly since predecessor Sam Seder actually improved his ratings on flagship station WWRL in the most recent Arbitron book.

In regard to the other changes, so far the only one that seems to be working is the move of Jon Elliott to three hours later. This was one move that made sense on paper, since it carves out a new shift for the network (Midnight-3A), gets him out of the way of Mike Malloy's 9-Midnight show, and many of Elliott's affiliates delay him to a later time slot anyway. In essence, Elliott's new shift is nearly competition-free, since Lionel is now gone from late nights and FOX News Radio's Alan Colmes wraps up his show an hour into Elliott's.

As a result, Elliott's flagship station, KLSD in San Diego, will now carry his entire show live, immediately following Malloy's, which gets a full three hour clearance starting Monday. Elliott has also been picked up by KQKE in San Francisco, KKZN in Denver, KPHX in Phoenix (ironically), KPTK in Seattle, KPOJ in Portland, KRXA in Monterey/Santa Cruz (which carries the straight Air America feed in overnights anyway), and other stations.

"The Air Americans" is the other new show coming to Air America. Basically, the Mark Riley-anchored show is a hodge-podge of various hosts at the station, including correspondents Robert F. Kennedy, Jr., Mike Papantonio, David Bender and Laura Flanders. The four hour show essentially replaces two cancelled ones: "Politically Direct" (who's host Bender stays with the new show) and "EcoTalk" (which was going to die anyway). Thus far, no affiliate has announced their intentions of picking up "The Air Americans" and rumor has it not many people in the building are optimistic about its chances. Furthermore, there's a chance that WWRL may not even carry it, which in effect would kill the show, given that Air America all too often seems to be a bit too New Yorkish. Buzz about "The Air Americans" is not good. Nonetheless, they will promote the hell out of it, and even have some strong guests lined up.

For the weekends, the network has said very little about the changes and new shows that will debut. The only one we've really heard anything about is Seder's new Sunday show, but that's due to obvious reasons.

So, will Air America 2.0 be a success, or will it be yet another bit of bad luck for the much-beleaguered network? Only time will tell. Should be an interesting few weeks, so stay tuned.

Papantonio not worried about Air America Turbulence

From the Pensacola News Journal:

Pensacola attorney and political firebrand Mike Papantonio isn't dismayed by troubles at Air America, the liberal talk radio network seeking protection in bankruptcy court.

Papantonio is an investor in the network, which he predicts will stay in business just as airlines and other corporations survive despite bankruptcy proceedings.

Documents at thesmokinggun.com indicate Air America owes him more than $682,000, but he says he's an investor in the network, not a creditor.

Potential buyers are inquiring about Air America, so he feels good about its future once financial problems are addressed. A court document lists assets at $4.3 million, liabilities at $20 million.

"All we're doing is getting a breather," said Papantonio, who co-hosts the syndicated radio show "Ring of Fire" with Robert F. Kennedy Jr.

Air America has outlets in 97 cities but has struggled to find its voice on talk-radio stations, where conservative personalities rule the airwaves.

Papantonio said liberals were slow to realize the power of talk radio.

"Progressives had an elite, look-down-their nose attitude toward AM-FM radio" but now appreciate it, he said.