Tuesday, September 02, 2008

The Departed

A couple passings to note on this unofficial first day of fall...

First, as has long been rumored, WROC (950AM) in Rochester has ditched liberal talk for sports. The new lineup is mostly ESPN Radio, with "Mike & Mike in the Morning," Colin Cowherd, Mike Tirico and Scott Van Pelt. The station will also carry "Schopp & the Bulldog" from sister station WGR in Buffalo.

"We felt that it was finally time that Rochester had a true all-sports radio station," commented VP/GM Susan Munn. "We’ll now offer Rochester the best regional and national sports coverage with our affiliation with ESPN and WGR in Buffalo."

Fans of WROC's previous format can tune in sister station WWKB (1520AM) out of Buffalo.

Another passing of note is that of an actual person. You may not know the name Don LaFontaine, but you definitely know the voice.

The voiceover king, known for the "In a world ..." movie trailer phrase died from complications from pneumothorax, or a collapsed lung yesterday at Cedars-Sinai Medical Center in Los Angeles. He was 68.

For many years, LaFontaine has been the highest paid voiceover personality in the business. In addition to countless movie trailers, the "King of Voiceovers" also voiced hundreds of commercials for products such as Coke, McDonalds, Ford, Budweiser and Birds-Eye frozen foods. He most recently appeared as himself in a Geico ad.


D said...

WROC's passing took me completely by surprise. It took me awhile to stumble on it, as I never saw any advertising or promotion for the station. It's a shame, because they were the only progressive voice in the Rochester radio market, which offers PLENTY of conservative ones. While you can occasionally get the Buffalo feed in Rochester, it's so aggravating to listen to that it's really not worth the effort.

And the "finally get a full time sports station" line is a joke. This is the 2nd 24 hour AM sports station in Rochester, and there's no way that WROC can compete with WHTK's signal strength and listenership.

This was a lose for the community all around.

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