Tuesday, August 21, 2007

Olbermann primed for NBC exposure

Fresh off signing a new four year deal in April, with the promise of increased exposure, Keith Olbermann of MSNBC's hot Countdown is getting even more exposure from parent company NBC Universal, as first reported in the New York Times and later confirmed by NBC itself.

Olbermann, coming off a July that has seen his ratings jump 88% over the previous year to become the #2 show in its time slot among cable news shows, will host a special edition of Countdown on NBC itself, leading into the Sunday Night Football NFL pre-season matchup between the Philadelphia Eagles and Pittsburgh Steelers. In addition, as previously announced, Olbermann, who is also well-know as a sports journalist and commentator, will be a permanent fixture on the Football Night In America pregame show this season.

"I'm delighted we're getting a chance to show off in a bigger storefront window," said Olbermann in the press release. "It's much better than trying to take it door-to-door. I do advise new viewers to sit well back from their screens."

The NBC edition of Countdown will air this Sunday, August 26, at 7P ET (6P CT). Right-wingers will go into convulsions soon afterward and complain about that "durned librul media," despite the fact that the likes of Rush Limbaugh and Sean Hannity have had generous amounts of network television exposure prior to this.


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