Showing posts with label WTWK. Show all posts
Showing posts with label WTWK. Show all posts

Wednesday, December 26, 2007

The Top 10 wherabouts of former progressive talk stations

The holidays are over, we're sobering up and playing with our new toys, and we finally throw down our arms in fighting the mythical and nonsensical War On Christmas. So now, it's time to take a look back on 2007.

In this installment, we'll take a look at the corpses left behind during the year. The stations that gave up and flipped from progressive talk to other, often less-successful formats. This isn't a complete list, as I tried to keep it down to ten. But it does show that perhaps the owners of some of these stations were a bit hasty in their programming decisions.

The year 2007 marked the big liberal purge from quite a few AM stations owned by Clear Channel Communications, Entercom and others. So far, none of the successor formats have done anything in the ratings. Check this out:

1. Cincinnati - WSAI dropped progressive talk in late 2006, going with some kind of advice-talk format. Well, that format blew dog, and it lasted a mere six months or so before becoming a dumping ground for leftover programming from sister sports station WCKY. To their credit, at least the station is getting ratings now, though nowhere near what they got with their half-assed and underpromoted approach to progressive talk.

2. Columbus - After WTPG also dropped progressive talk last December, it's replacement, right-wing babbler WYTS turned out to be a complete joke. Unlike its prececessor, which actually got the best ratings the signal had in years, WYTS has dropped off the chart. Not even Michael Savage can save them. Now, with progressive talk back on WVKO, perhaps we'll get proof that Clear Channel screwed the pooch when they hastily dropped the format.

3. Santa Cruz - KOMY ditched the Air America feed early this year. With their replacement oldies format, the station has not shown up in the ratings at all. At least liberal talk showed up on occasion. KOMY and their sister station are currently on the market.

4. Duluth - KQDS dropped from 2.1 to 0.8 overall after switching to an automated oldies satellite feed in February.

5. Fresno - KFPT was forced to switch to sports when they were sold by Peak Broadcasting to Fat Dawgs 7 in February (there was a no-compete clause in the sale papers to protect Peak's talk station, KMJ). A station that quite often floated around a one share completely dropped off the list.

6. Burlington, VT - WTWK thought the'd have more luck with estrogen, dropping progressive talk and picking up programming from Greenstone Media back in March. They were thrown a curveball when Greenstone closed up shop, and had to scramble to refill their schedule. They also brought back Stephanie Miller. So far, no ratings.

7. Sacramento - After sponsoring a Christmas season contest on their sister station in which they actually killed one of their listeners in public, Entercom killed progressive talk on KCTC in February. It was replaced by a sports format that has all but killed the 1320 AM signal in Sacramento. Locally-owned rival KSAC picked up some of the abandoned programming from KCTC and experienced a 300% jump in the ratings.

8. Akron - The axing of WARF ("Radio Free Ohio") in March completed Clear Channel's "Ohio Trifecta," where they effectively killed progressive talk on all three stations in the state programming the format. The replacement format was (surprise!) sports, and their ratings are currently (surprise!) nonexistent. They are currently getting their asses kicked by an independently-owned sports station out of Cleveland.

9. Memphis - WSMB was a joke when they did progressive talk. The station suffered from horrible promotion, poor sales efforts and serious neglect. No local presence whatsoever. An amateurish-looking website with an ugly station logo. A real shame, since the signal really kicks ass. But Entercom has never been adept at running progressive talk formats (as seen in New Orleans, Sacramento and other places). The result was a signal that was horribly neglected. So the flip to FOX Sports in early September likely came as no surprise to anyone.

10. San Diego - And now we save the most notable for last. Perhaps the most drawn-out format flip in radio history, Clear Channel in San Diego made few friends when word got out that they were about to flip KLSD to sports, going up against two other station in the area already doing the same. Time will tell if it will succeed, but Clear Channel screwed up royally when they ditched a format that was getting decent ratings and reportedly pulling in $2.5 million a year in revenue. Low-powered AM stations are not known for doing that in this day and age.

NOTE: In attempt to save space, stations such as WKOX in Boston, KDXE in Little Rock, WAVZ in New Haven, WLVP in Portland, ME, KOKE in Austin, KHRO in El Paso, and perhaps one or two others were left off the list. Of those, the new formats of WKOX and WAVZ are ratings dogs, some of the others are too early to tell, and only KHRO went up in the ratings, thanks to actually doing a locally-oriented liberal talk lineup after dropping the straight Air America feed.

Monday, March 05, 2007

WTWK drops liberal talk, gets an estrogen infusion

Conservatives will likely lick their chops with glee as tiny daytimer WTWK in Burlington, VT drops its liberal talk format for a female-oriented talk format.

Stephanie Miller and Air America Radio are gone from the local airwaves, making room for "The Radio Ritas", Lisa Birnbach, Rolonda Watts, Mo Gaffney and Shana Wride and a bunch of lifestyle shows about home life, pets and food.

The newly formatted station, now branding itself as "Eve 1070" will cater to the soccer mom crowd with rather non-offensive fare.

As previously mentioned, this move will obviously make snarky conservatives giddy with delight, even though the majority of them will likely never be caught dead listening to this new format anyway. WTWK is a very small station, signing off the airwaves during the nighttime hours.

The liberal talk format formerly on WTWK debuted in 2005, later moving to the stronger signal of sister station WVAA (now WCAT), then back to 1070 a year later. Needless to say, this station was not what one would call 'strong'. As for people trying to connect this little peashooter with the state of liberal talk today, that would be a serious stretch. WTWK was way too weak to really make a difference, and its owners too fickle.


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