You may or may not know that Bruce Springsteen has a new album out, one in which he reunites with his E Street Band. The new release is called Magic, and it is currently the #1 selling album in the country. Since its release on October 2, it has sold more than 500,000 copies. In this day and age, that's pretty good. In addition, critics are raving about it. Rolling Stone gave it a rare 5-star rating, and even Pitchfork Media kinda sorta liked it, and they hate everything.
Twenty years ago, something of this magnitude from The Boss would have been all over the radio. You wouldn't be able to escape it. But that was twenty years ago.
Welcome to 2007.
Believe it or not, many so-called 'rock' radio stations are not playing the new Springsteen album. At least that's what FOX Noise is trying to tell us. Sure, it wouldn't be surprising. The over-compartmentalized radio industry, for some really stupid reason, does not know what to do with aging rockers. And in shades of 2003, they're also claiming that radio monolith Clear Channel Communications has put the kibbosh on the album, and it's lead-off single "Radio Nowhere," a scathing attack on you-know-what, due to Springsteen's often outspoken views on politics and society. Of course, the alleged memo claims, stations could continue to play the shit out of "Born to Run."
Is it because of Springsteen's left-leaning political stances? Is is because his latest single is about how much radio sucks these days? Or is it because he's older than dirt? Whatever the reason, it certainly hasn't stopped him from selling albums. Or concert tickets.
Some stations are indeed playing it. According to Radio and Records' airplay charts, the song is currently #3 on Adult Alternative-formatted stations, and #22 on rock formats. You'd think that at least a few stations are playing it.
But something doesn't smell right. And something even tells me not to trust anything coming from FOX Nuisance. And I'm not one to jump to conclusions either. I'd rather take my time and be accurate. What I found is that Clear Channel did not send out a memo, or at least that's what they're saying:
MYTH: Clear Channel Radio directed its stations not to play music from Bruce Springsteen’s “Magic” CD.Gotta love Clear Channel for having their very own debunking page. They also claim that they did not boycott Madonna and Rage Against The Machine due to their political comments, and that it was Cumulus that banned the Dixie Chicks, not them. They also claim to have not banned Tom Petty's The Last DJ, which was essentially a vicious tirade against the radio and music industries, and John Lennon's Imagine.
FACT: Although Clear Channel owns only 8% of the radio stations in the U.S., in the first days after the CD's release, airplay of music from the disc on Clear Channel Radio stations represented a full 21% of the total radio airplay in the U.S., including airplay from satellite radio. That's according to airplay stats from Mediabse (sic). Further, Clear Channel Radio stations played music from the CD more than twice as much as the nearest radio broadcaster, which came in at less than 10% of total U.S. airplay.
Now, claims such as the ones purported by FAUX News deserve to be investigated. Actually, anything reported by them deserves looking into, but I've said that many times before. And if Clear Channel was going to blackball Springsteen for his politics, they're 35 years too late. Everybody knows what Springsteen's about. Or didn't they ever listen to Nebraska?
So, I decided to see if there was any truth to this, and decided to take a look at the radio trade sites and see for myself. Of the 'active rock' and 'mainstream rock' stations that Clear Channel owns, none are reporting any airplay of Springsteen's new album. Then again, these stations are oriented more toward current hard-rock, so you'll be more likely to hear the latest from Korn or Megadeth. The lone exception is WDVE in Pittsburgh, which is actually playing "Radio Nowhere." It is currently #3 on the station's playlist.
To make things even more confusing, there is another rock format designed for the older folks. It's primarily called Adult Album Alternative, or 'Triple A' or just 'AAA.' This is one of the only radio formats still around that are friendly to older musical artists. Clear Channel owns four stations airing this format - KBCO in Denver, KTCZ in Minneapolis, KZPS in Dallas and KPTL in Des Moines. All four are playing the new Springsteen album, and some are even playing a few other cuts in addition to "Radio Nowhere."
So, what about Clear Channel's classic rock stations? Ah hah! One would think that a format that plays the death out of Born in the USA would be ideal for the latest offering from The Boss, right? Wrong. Seems they'd rather remind us how young our favorite rockers used to be, rather than how old they are now. Some of the rumors about the alleged Springsteen memo claim it was directed at these very stations. Maybe they did get the memo, because it looks like those stations aren't touching it, save for maybe WAXQ in New York. Then again, most classic rock stations resemble the movie Children of Men, where they live in a world where nothing has been born for 18 years or so. For many of these stations, the last album ever released was U2's The Joshua Tree in 1987. Heaven forbid they even acknowledge this century! Now you're just asking too damn much.
Just for a comparison, I did search of some of their classic rock stations and and their playlists to see if they were playing any other new offerings from other high-profile classic rock staples, to see if they were indeed singling out Springsteen. In the past few months, John Mellencamp, Paul McCartney, John Fogerty and The Eagles have released notable new product. Of all these releases, only Fogerty's new one is getting airplay on classic rock radio, albeit on only one Clear Channel outlet, WNRQ in Nashville. I should also mention that WNRQ did do perhaps one of the strangest segues in rock radio history this morning, when the went from Van Halen's "You Really Got Me" into Elton John's "Tiny Dancer." Ouch!
So, this little bit o' research showed me that Springsteen doesn't seem to be ostracized by The Monolith due to his stances. It's likely due to his age. In fact, any new product from any artist over the age of 50 is being avoided like leprosy! On friggin' classic rock stations! On radio stations that would rather play the same REO Speedwagon and Foghat hits over and over again! Blasphemy!
Yet you likely won't be hearing any of that stuff on your local classic rock outlet, owned or not owned by Clear Channel. Hey, they didn't play the latest offerings from Bob Dylan and the Rolling Stones either. And that's a shame.
It's gotten so dire that these guys, in search of any kind of airplay, have resorted to alternative venues. McCartney licensed a song for a Lexus commercial a couple years ago and is angling for airplay at the local Starbucks. Mellencamp also licensed his latest hit single, in this case to sell Chevys. Dylan is doing a radio show for Sirius Satellite Radio. The Eagles took matters into their own hands and released their new album on their own through Wal-Mart.
Meanwhile, commercial rock stations are torturing us with crap like Nickleback, a band that basically releases the same song over and over again.
And they wonder why we don't listen to radio as much anymore.
So, what about this memo business? I'm guessing that it isn't what it seems. If Clear Channel were to banish every left-leaning musical act from their stations, all that would be left is country (though minus the Chicks, Faith Hill, Tim McGraw and now Merle Haggard(!!!)) and talk radio. So that's a losing proposition there. Sounds to me like yet another FOX Noise gossip trying to stir up shitstorms.
Clear Channel deserves to be raked over fiery hot coals in hell for many things, and they certainly do for not giving The Boss the airplay he so rightfully deserves. And for dumbing down their crappy radio programming for the many listeners who are much smarter than they assume.