Tuesday, November 30, 2004

Ratings Roundup: The Fall '04 Phase 1 trend reports

®R&R - Radio & Records.

(Note: These are overall trend reports, courtesy of Arbitron. They are based on all listeners, ages 12 and up, and are not official Arbitron ratings period numbers. But they do give somewhat of a glance as far as upward or downward movement. So far, liberal talkers seem to be on the rise in several markets.

New York - WLIB climbs slightly to a 1.5 overall.
Miami-Ft. Lauderdale-Hollywood - WINZ makes a nice jump, from 0.7 to 1.0. Not bad so far.
San Diego - KLSD continues its rise, going from a 2.6 to 2.7.
Nassau-Suffolk - New York's WLIB inches to a 1.2 from 1.1 on Long Island.
Denver-Boulder - KKZN is doing well in its first few months, going from 0.5 as a sports station to 0.9 after a month with liberal talk. Now they sit at 1.2.
Columbus - New talker WTPG moves 0.1 to a 1.0 in its first partial report since changing formats.
Middlesex-Somerset-Union, NJ - WLIB holds steady at 0.4 in Northern New Jersey.

Keep in mind, this is only a partial report, and doesn't take into account brand new stations that haven't been surveyed with the new format yet, such as Boston and San Francisco/San Jose. Atlanta's WWAA just moved in closer to its market, allowing better reception there. In Minneapolis, Straight Talk Radio recently switched stations, so the ratings for all involved are a bit fuzzy. In Phoenix, KXXT is a new sign-on, and is saddled by a somewhat weak citywide signal in a market with many talk stations and not many people listening to them. Phoenix is not a big talk radio market. In markets like Philadelphia, Honolulu, West Palm Beach and Riverside/San Bernadino, stations there only carry a few AAR shows, so it's difficult to judge based on an overall rating covering all dayparts.


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