Syndicated talker Ed Schultz is without a Washington, DC affiliate for the first time in five years as WTNT (570AM) has dropped him from the on-air roster in favor of local conservotalker Jeff Kuhner.
Station management cites ratings, though ratings for the station as a whole are pretty lousy all-around.
DCRTV.com's Dave Hughes sums it all up this way:
WTNT does a splendid job keeping all its programming changes a deep dark secret. And, as a result, it has almost no listeners. Great station, huh! What? 30th in the PPMs. The only reason it exists is to satisfy the egos of a batch of syndicated talkers who can claim that they're "on the air in the Nation's Capital." Keep up the good work, WTNT owner Dan Snyder. At least you get one or two people to listen, which is more than the cluckheads at CBS get for "The Big Talker 1580," which has yet to even show up in the PPMs. Sheesh.....
And Hughes is right. Aside from WMAL, all-news WTOP, and public radio, talk radio in D.C. gets crummy ratings all around. Getting a D.C. clearance typically seems to be more about bragging rights. That's conservative, liberal and everything else in between.
Schultz was added to WTNT's lineup in February after the demise of sister station WWRC's progressive talk format.
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