Radio in San Diego changed radically and historically this year, thanks largely to the efforts of Cliff Albert, program director of Clear Channel Communications' KOGO/AM 600 and KLSD/AM 1360.
In August, KLSD came into existence as "Air America Radio," a liberal talk-radio alternative to such conservative outlets here as KFMB/AM 760, KCBQ/AM 1170, KPRZ/AM 1210, KSDO/AM 1130 and KOGO.
The idea of bringing Air America here occurred to Albert when Air America started up in April with just a handful of outlets across the country. (It now has some 40 stations coast-to-coast.) With the ratings of Clear Channel's KPOP/AM 1360 tumbling, and ad revenues dropping, a format change was taken under consideration to make the outlet more profitable.
Ratings data and audience reaction to a liberal talk station in Portland convinced Albert to lobby his superiors for a similar station here. Albert is no radio novice. From 1979 to 1995, he was news director, on-air news anchor and afternoon personality on KFMB radio and then program director at KSDO for a year before he was hired by Clear Channel.
(more)
Sunday, December 26, 2004
How 'Progressive Talk' came to San Diego
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