
Two days have passed since the official announcement of the sale of Air America Radio to Stephen and Mark Green, as well as Al Franken's announcement of his departure from the network. Since then, many people, both inside and outside the political spectrum have weighed in, as well as quite a few in the industry.
The wingnut bloggers have been sounding the same silliness, questioning why anyone would want to invest in a 'failing' network. Which is ironic, since quite a few conservative media ventures have had
far less success and lost
way more money. The irony seems to be that these so-called 'conservative' critics don't really understand the way business works, or that they really aren't champions of entreprenural achievement. Or they're incapable of looking at the color of their own pot. In their eyes, free enterprise is only acceptable for people named Weyrich, Scaife or Murdoch. Not surprising.
People in the industry are also chiming in about the sale. Paul Woodhull, speaking to the
New York Daily News, gave his assessment. "I hope they can make it viable," says Woodhull, president of Washington-based Media Syndication Services, which creates and produces radio shows. "But it won't happen unless Mr. Green listens to people who understand how radio works."
Air America's original network plan,
says Woodhull, "was based on the idea they could control programs 24 hours a day, seven days a week, on someone else's station. That's just not the way it works."
"The idea that Air America is a 'network' is a myth anyway," says Michael Harrison, editor of the trade magazine Talkers. "As a syndicator, it could work."
What radio insiders don't realize though is that Air America could be considered comparable to full-service syndicators like
ESPN Radio,
FOX Sports Radio and
Talk Radio Network, all of which offer a full schedule of programming around the clock, but allow individual affiliates to pick and choose programming, or just leave it running full-time. In essence, they help fill out station lineups. Think of it as the radio equivalent of 'Hamburger Helper.' Since signing on almost three years ago, Air America, which had initially tried to force affiliates to carry the entire slate of programming, has since given much more leeway to affiliates in structuring their schedules, even allowing some of them to drop Al Franken's show for Thom Hartmann, or to carry programming from other syndicators. Several Air America affiliates even carry programming from conservative talkers such as Rush Limbaugh, Neal Boortz and Bill O'Reilly.
Both Woodhull and Harrison agree that the programming has to be worth listening to. Woodhull agrees that progressive talk is no different than any other type of talk radio programming, in that it has to actually be good. "It has to be entertaining and compelling. It can't start with a political agenda. It can't start by trying to get somebody elected," says Woodhull.
Harrison thinks there is a niche for liberal talk, and there will always be. He also disagrees with the notion that talk radio is dominated by conservatives. "It's not," claims Harrison. "Conservatives have a niche, and it's a very profitable niche — but it's still a niche. You also have NPR, you have 'shock jocks,' you have sports talk. There's room for all of it.
"None of those shows succeed because the hosts are well-intentioned. They succeed because they work as a business."
Air America will need to strengthen it's affiliate base, which is chock full of many weak and non-supportive stations, as well. "To build a radio network you need to start from a solid base and then expand," says Andrew Ettinger, media supervisor at EarthQuake Media in New York, speaking to
Media Life Magazine. "Rush Limbaugh, Dr. Laura, Sean Hannity, etc. did not appear overnight as dominant radio personalities. Rather, they built their following one station at a time, one market at a time. By doing so they grew from strength, not artificial station clearances."

In the other big Air America story, Franken's retirement from radio has gotten the predictable snide reaction from the wingnut media. Some say he's giving up, or that he's jumping off a sinking ship. Keep in mind that Franken never intended to do radio forever, as he
initially signed a one year contract with then-owner Progress Media (as they were working under the provisional name Central Air), and had previously hinted at not making radio his life's work. Considering his other jobs such as writing, comedy and soon, possibly politics, his departure is no surprise. And his official announcement and the network's immediate naming of Hartmann as his successor should remove quite a bit of distraction from their operations.
In regard to his future plans, rumored to include a 2008 run for the Senate from his home state of Minnesota, Franken and his people have been mum about it. Franken
has admitted that he is strongly considering challenging Norm Coleman for the seat,
and has hinted that he could formally announce his intentions on-air in the runup to the end of his show February 14.
Some of Air America's affiliates have already announced their intentions for life after Franken.
KTNF, fresh off a rather remarkable Fall ratings book,
was the first, as
they announced yesterday the move of Hartmann from the station's evening delay to the afternoon slot being vacated. In his place, KTNF will expand it's local "Minnesota Matters" show by an hour (to be 5-7PM) and
add Air America's Rachel Maddow to evenings, 7-9PM. Entercom-owned
WROC in Rochester, NY will give Ed Schultz a live clearance, moving him in to the 12-3PM slot, and soliciting listener opinions to fill the 3-6PM shift.
Meanwhile, up the road at WROC's sister station
WWKB, the schedule on their recently updated website is a bit vague. At this time, the on-air schedule for this week omits local midday host
Leslie Marshall and shows two daily airings of the syndicated shows from Stephanie Miller and Ed Schultz. Whether this will be permanent remains to be seen. Previously, the station aired a rerun of Marshall's show in the evenings. WWKB recently lost a competitor when Air America affiliate
WHLD switched to gospel, so there are indeed more programming options available from which the station could choose from.
KPTK in Seattle sent out an email to listeners enlisting their help in making adjustments to the daily lineup.
WCPT in Chicago
will announce their intentions shortly. Other stations have yet to announce their replacements for Franken, though it's expected that many will just continue with Hartmann, such as
KYNS in San Luis Obispo, CA. In the past few months, some stations already have already moved Hartmann into the slot. Some stations that currently carry only Franken, including
WMLB in Atlanta and
WWWI in Brainerd, MN could possibly pass on replacing him with any other Air America offering.
And no word from Air America on how they'll handle overnight and weekend replays of Franken's show.
Speaking of
KYNS, in an unrelated move, they will add Mike Malloy to their schedule, airing it on delay from 8-11PM starting next Monday.