tag:blogger.com,1999:blog-8697187.post2568258954177572420..comments2023-10-23T16:12:01.685-05:00Comments on LTR - Watching Alternative Media for Five Years: KPOJ rolling in the doughUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8697187.post-20223627265359067012007-09-12T08:56:00.000-05:002007-09-12T08:56:00.000-05:00This is a great little post, ltr. Concrete proof t...This is a great little post, ltr. Concrete proof that an advertising campaign on a progressive talk radio station works (a 23% jump in sales) is exactly what we need to counteract the vague untruth that progressive talk can't make money. Concrete figures about the rise in ratings when stations go to progressive talk, and the decline when they flip away, are just as important.AlanFhttps://www.blogger.com/profile/07885759283141248556noreply@blogger.comtag:blogger.com,1999:blog-8697187.post-45473535531000988832007-09-04T21:47:00.000-05:002007-09-04T21:47:00.000-05:00I really hope all progressive stations take this i...I really hope all progressive stations take this idea and run with it! Ya can't just sit there and hope the ads come to you, no matter how good the ratings are. Actually, rating be damned, it's the REVENUE that matters! WQAM in Miami, even before they picked up Neil Rogers in Dec. of 1997, was the #1 ad biller in that marker, despite being (I think!) not even in the top 10 overall, but their men Lu Cifer, @Lu666Ciferhttps://www.blogger.com/profile/02750113265440115612noreply@blogger.com